Yet as you exit the PATH station beneath 33rd Street, you can just make out the letters G, L, and S.
It’s one of the last reminders of the Gimbels store, which for 76 years occupied its Herald Square spot on Sixth Avenue and 33rd Street.
Gimbels, of course, was a retail giant during the city’s 20th century department store era.
A little more downmarket than Macy’s across the street, the two behemoths had a fabled rivalry for decades until Gimbels gave up the ghost in 1986.
A major selling point for Gimbels were the underground passageways that took 34th Street subway and PATH riders right to the store’s entrances.
Gimbels is long gone, but the building, extensively revamped, is still there—it’s now the Manhattan Mall with a JC Penney as its flagship store.
A few other remnants of Gimbels continue to haunt Midtown. A faded Gimbels ad on a building on West 31st Street should still be there.
And though it has no Gimbels signage, this enchanting copper skybridge linking an upper floor of the Gimbels store to an annex over 32nd Street is a lovely site.
Hat tip to the eagle-eyed History Author Show!