Posts Tagged ‘37 West 37th Street’

An old piano ad on 37th Street fading out of view

November 6, 2017

On a brick wall next door to a strangely suburban-looking Marriott Hotel is a relic of New York’s piano manufacturing days.

Squint and you can make out this fading color ad for Mathushek Pianos, founded by Frederick Mathushek, who had been building pianos in New York since 1852, according to Antique Piano Shop.

Mathushek Pianos hopped around various addresses in New York City in the late 19th and early 20th centuries, when having a piano in your parlor was quite a status symbol.

For a short time, the company had a showroom or office at 37 West 37th Street, according to faded ad site 14to42.net, where New Yorkers went to buy Mathushek’s prized square uprights.

A Mathushek factory occupied the corner of Broadway and 47th Street at the turn of the century, smack in the middle of today’s Times Square. Ads for pianos can still be found in the city’s corners—like this one in downtown Brooklyn.

[Second image: Wikipedia]