Posts Tagged ‘ads on buildings’

Faded food ads on Gansevoort Street

January 18, 2010

The ground floor of 53-61 Gansevoort Street has been scrubbed over and boutique-ized like so much of the rest of the Meatpacking District. 

So it’s a treat to see that the three-story faded ad on the side of the building is still mostly legible. “Clam Chowder Clam Bouillon” reads the letters across the top floor. The next ad is too difficult to make out, but the second-story one is “New England Biscuit Works.”

The company was an early tenant of the building, constructed on this triangular spot in 1887. At that time the Meatpacking District was known as Gansevoort Market, the city’s designated spot for open-air meat and vegetable markets.

Something about 53 Gansevoort Street caught photographer Berenice Abbott’s eye in 1936, prompting her to take this picture of the building. 

Though the ads appear to be different, the street scene, with men unloading trucks, looks the way the daytime Meatpacking District did up until the late 1990s—when the neighborhoof was still made up of, well, meatpackers.

A glimpse into Soho’s manufacturing past

September 20, 2009

This remarkably well-preserved three-story faded ad was put up by a box company on Spring and Wooster Streets—a nice reminder that Soho was once a manufacturing neighborhood with many small factories. Note the great old phone exchange CA 6-7390.


What happened to the box factory? Probably turned into condos. A little research shows that there was a box company at 73 Wooster Street. Shut down in the mid ’90s, it was renovated into multimillion-dollar loft condos within a few years.

More old ads that are fading fast

March 4, 2009

This Einhorn’s ad is on the side of a building on Fulton and Gold Streets. Not sure what was sold there, but we know it wasn’t expensive:


A reminder to “Simoniz” your car in West Chelsea. Remember when West Chelsea was home to so many garages and gas stations?


This Lindsay Laboratories ad is on Fulton Street in downtown Brooklyn. I can’t imagine that they’re still in business amid all the discount stores and fast-food franchises:


Vintage ads that are fading fast

August 4, 2008

Check ’em out now because they won’t be legible much longer. First up is Omega Oil on West 53rd Street. Oil for cooking? Oil for your hair? A magic health elixer? The answer may be lost to the ages.

This Necchi Sewing Machine ad welcomes passersby to the small-but-surviving sewing machine district, loosely based in the 20s between Fifth and Seventh Avenues. It’s hard to see, but beneath the lettering is a faded sewing machine on a thin-legged table.

The Leonard Furniture Company gets it directly from the manufacturer, according to this Gramercy ad. It’s hard to make out the wording above it, but I think it says Ball Engraving Co.