Posts Tagged ‘Art Deco 79th Street’

Art Deco poetry on a 1929 East Side high-rise

January 25, 2021

You don’t see a lot of green glazed terra cotta on New York City high-rise facades. But then 240 East 79th Street isn’t just another residential building on the Upper East Side.

This “rather plain brick building” completed in 1929 features a showstopping Art Deco entrance, “completely faced in colored glazed terra-cotta squares, with glazed terra cotta surrounds for the windows and the main entrance,” noted Anthony Robins in his book New York Art Deco: A Guide to Gotham’s Jazz Age Architecture.

The building’s awning carries the address in a recognizable Art Deco typeface, as does the “No. 240 East 79 St” inscribed above the entrance.

Isn’t that eight-sided emblem amid all the green terra cotta unusual? Robins has this to say about it: “Above the inscription sits an octagonal piece of stone, set within a terra cotta frame and capped by a flowering form that curves out from the facade to hover protectively over it.”

“Frederick Godwin, the architect, was a great-grandson of American poet William Cullen Bryant—and his ornamental treatment here is quite poetic.”