Posts Tagged ‘Art Nouveau New York City’

Two beautiful mystery signs on a Flatiron facade

May 13, 2019

Lots of older New York buildings have stylized signs that contain the building’s street address.

But none are as unusual and mysterious as the two signs affixed to the facade of 144 Fifth Avenue, a four-story, late 19th century walkup near 19th Street.

“One Hundred Forty Four” the first one playfully proclaims. “Fifth Avenue” reads the second sign.

Both signs look like medallions or shields, yet the numerals and letters seem inspired by Art Nouveau—a type of design popular in the early 20th century in Europe that didn’t quite take off the same way in New York.

Art Nouveau borrows its twists and curves from nature, and each sign has what looks like flowers drooping at the bottom.

Who added these to the building? It’s a mystery. (At left, 144 Fifth Avenue in 1940.)

However, at the turn of the century the building was occupied by a furniture dealer and decorator, according to the Evening World. Later it housed an art gallery called Cottier & Co.

Perhaps one of these artistically minded occupants thought to create the signs, which blend in behind the fire escape and are almost impossible to see.

[Third photo: NYC Tax Photo Department of Records]

Art Nouveau flower petals on a Chelsea factory

March 12, 2018

It’s not a factory anymore, of course—working-class Chelsea has long since bit the dust.

But outside the former Hellmuth printing ink building at 154 West 18th Street, the company name still decorates the entrances, with lovely Art Nouveau floral ornamentation in terra cotta above on beside the doorways.

It’s hard to imagine a time when industrial businesses commissioned architects to build inspiring factories and work spaces.

And though the rest of the 8-story Hellmuth building may seem like a pretty typical loft building turned co-op, the two entrances on 18th Street near Seventh Avenue still inspire.

Art Nouveau’s naturalism and curvy lines didn’t take hold in New York the way it did in other major cities in the early 20th century.

But this design style can be found in small pockets of the city, like this Park Row building and this low-rise holdout on a Midtown corner.

[Third photo: Condo.com]

Art Nouveau beauty on a gritty Midtown corner

June 8, 2015

Beloved in European cities such as Paris and Prague at the turn of the century, the naturalistic Art Nouveau style of architecture—with its curvy lines and showy ornaments—never caught on with New Yorkers.

300west38thstreet2015

But one lovely example from 1903 survives at the gritty Garment District corner of Eighth Avenue and 38th Street.

West38thstreet1926mcnyThis three-story holdout building, originally an actor’s hotel, is currently dwarfed by the 20-story loft towers that went up around in 1926 (at left).

It’s also partially hidden by garish store signs advertising $1 pizza and sex DVDs.

But its stunning beauty still comes through, and it can take your breath away.

 The copper roof and cornice, blond brick, bay windows, and lovely female faces decorated with shells and garlands staring down pedestrians on Eighth Avenue—taking it all in transports you to another era.

300 West 38th Street was designed by Emery Roth just before his career took off. Roth is the creative genius behind the Eldorado, the San Remo, and the Hotel Belclaire.

Unlike those luxury residences, however, 300 West 38th Street was intended for more modest use.

200West38thstreetsideview

“The building application, signed by Roth, describes it as a ‘dwelling and office’ but later accounts call it a hotel,” states a New York Times piece from 2002.

300West38thstreetdecoration“The 1910 census lists 14 lodgers living on the second and third floors, among them the widower London McCormack, 49, an actor; Philip Blass, 44, a shoe salesman; and John and Phyllis Ellis, 48 and 30, actors.”

More than 100 years later, 300 West 38th Street remains a diamond in the rough.

It’s a perfect example of a holdout building that’s somehow survived the passage of time, a little European flair amid the Garment District’s cavernous loft buildings and office towers.