Tucked beside the elevated subway tracks on McDonald Avenue in Gravesend is Pinocchio Discounts—just about the best name ever for a comic book and baseball card store that looks like a holdout from a totally different Brooklyn.
My guess is that the sign goes back to the 1970s; I almost expect the cast of Welcome Back, Kotter to be inside.
A Yelp review says the shop has been owned by the same couple for 30 years, but it must be older than 1988. Yelp and Google reviewers give the place a definite thumbs up.
[Thanks to Ephemeral reader D.S. for the top photo. Second photo: Yelp]
Ephemeral New York 