Posts Tagged ‘Beer History NYC’

An 1877 Park Avenue mansion funded by beer

June 25, 2018

The titans of industry in the Gilded Age built spectacular mansions for themselves on today’s Upper East Side.

George Ehret also built an Upper East Side mansion. But unlike men like Carnegie, Vanderbilt, and Frick who made their money in steel, railroads, or on Wall Street, Ehret’s showstopper of a home was funded by a decidedly old-world product: beer.

Ehret was the German-born founder of the Hell Gate Brewery, opened in 1866 in a massive brick clock-tower structure on a mostly rural stretch of East 93rd Street between Second and Third Avenues.

(Below, the view from Ehret’s mansion in 1882, with Hell Gate Brewery in the background close to the East River.)

Like thousands of other German immigrants, Ehret arrived in Gotham in the middle of the 19th century, part of the first wave of mass immigration from Europe.

While beer had been a popular beverage in the city since colonial days, this sudden population surge fueled a demand for beer that led to the opening of several huge breweries in Manhattan and Brooklyn.

“The Germans who came during and after that period were mostly beer drinkers, and the demand for that mild beverage became so great that the speedy erection of additional breweries proved to be a manifest want,” Ehret wrote in his 1891 history of brewing.

Thanks to all the beer gardens and saloons popping up in the Gilded Age, Ehret made a fortune. In 1877 he bought land on newly landscaped upper Fourth Avenue between 93rd and 94th Streets, then commissioned an architect to construct a fabulous mansion for himself, his wife, and their many children.

Architecture critics may not have loved it, but the brownstone-style mansion built on a hill certainly stood out, especially since the Ehrets didn’t have many neighbors at the time. (Above, from the mansion roof in 1882)

Over the decades that changed, and by the time Ehret died in his home in 1927, Park Avenue was turning into an enclave of tall, stately apartment houses.

His family sold the mansion to a developer who built 1185 Park Avenue on the site (above). Ehret’s brewery ceased production two years later, a casualty of Prohibition.

[Top photo: NYPL, 1928; third and fourth photos: MCNY 2001.72.10; MCNY 2003.26.4]