Posts Tagged ‘Brooklyn Public Library’

Christmas ads for long-gone Brooklyn businesses

November 28, 2011

There was no such day as Black Friday in late 19th century Brooklyn, of course.

But the commercialization of the Christmas holidays was certainly in full swing, with businesses on Fulton Street—the city’s premier shopping drag at the time—coming up with homey images of Santa Claus and Christmas trees to sell their wares.

This card, from a grocery and tea dealer at 493 Fulton, shows as heartfelt a holiday scene as any ad you’ll see today: a well-dressed mother, a candlelit tree, a little girl watching from behind a curtain.


S. A. Byers Fine Boots and Shoes, at 527 Fulton, was trying to sell “elegant slippers for the holidays” by giving us a jolly Santa, crackling fire, stockings filled with gifts, and holly leaves.

These ads come from the Fulton Street Trade Card Collection, a database of old business cards made available by the Brooklyn Public Library.

A beach scene on an old Brooklyn business card

July 4, 2011

Could those be the grand old seaside hotels of late  19th century Brighton Beach, Coney Island, or Bath Beach in this vintage business card?

It’s part of the Brooklyn Public Library’s Fulton Street Trade Card Collection, a fascinating digital archive of Brooklyn business ephemera and proof that the advertising biz more than 100 years ago was just as cloying as it is today.