Posts Tagged ‘Christmas 1934 NYC’

Holiday toy shopping at Gimbels in 1934

December 8, 2010

In the thick of the Depression, I wonder how many lucky New York kids got one of these cool toys for Christmas.

That police car with the electric lights would be worth a lot more than $1.31 today. As for the cowboy suit, it comes with a gun and bullets. Can you even buy a slightly realistic looking toy gun these days?

This ad comes from a December 1934 edition of the Daily News. Gimbels was huge then, as anyone who has ever seen Miracle on 34th Street knows.

The department store giant started  held on until the mid-1980s. A faded Gimbels ad on 30th Street is all that’s left.