Is there anything more wonderful for a kid than a holiday toy store window display? These kids—their eyes transfixed on dolls and blocks and drums and animal figurines—answer the question.
Holiday-themed store windows apparently got their start in New York, of course. Macy’s pioneered them way back in 1874 when the store was located on 14th Street, and toys were among the merchandise on display.
These photos were all taken around the city between 1910 and 1915 by George Bain. The names of the stores or addresses aren’t listed, unfortunately.
But this last one below must be a big retailer. Look at all the adults crowded around, getting a close look!
[Photos: Bain Collection/LOC]