Posts Tagged ‘faded ads NYC’

The faded ad that sent newcomers to the Hotel Harmony in Morningside Heights

October 18, 2021

So much of New York’s past can be gleaned from the faded ads on the sides of unglamorous brick buildings. Weathered by the elements but still somewhat legible, they featured a product, a place, or a service that offers a bit of insight into how city residents once lived.

Case in point is the wonderfully named Hotel Harmony. The color ad for this “permanent and transient” hotel can be seen on Broadway and West 114th Street.

Based on the ad, the Harmony sounds like a run-of-the-mill hostelry aiming to come off as a little high class, especially with that tagline, which is supposed to say “where living is a pleasure,” per faded ad sleuth Walter Grutchfield.

The Hotel Harmony in 1939-1941

The actual Hotel Harmony was a few blocks away at 544 West 110th Street. The tidy brick and limestone building first served as the headquarters of the Explorers Club, but by 1935 it was converted into a hotel, according to Landmark West!

What kind of people lived or stayed here? Based on how little activity from the hotel made it into newspapers of the era, I’m going to guess quiet types who blended into the neighborhood. Robbers held up the night manager in the 1950s and made off with cash; a resident described as a limo driver died at Knickerbocker Hospital, then on Convent Avenue in Harlem; his obituary stated.

The Hotel Harmony has been defunct since the 1960s, when Columbia University bought the building and converted it into a dormitory fittingly called Harmony Hall, Landmark West! reported. The repurposed hotel remains…and so does the spectacularly preserved sign that sent many visitors to the hotel’s doors for days, weeks, perhaps years.

[Second image: NYC Department of Records and Information Services; third image: BWOG Columbia Student News]

A spectacular old-school sign on Orchard Street

October 4, 2021

Now this is what I call a spectacular vintage New York City store sign, found—where else?—on Orchard Street between Delancey and Rivington.

Sadly, S. Beckenstein is no longer with us. According to Bowery Boogie, this fabrics store founded by Samuel Beckenstein in 1919 (first in a pushcart, then an actual shop) shut its doors on Orchard Street and moved to the Garment District in 2003.

Perrotin, a bookstore and gallery, remains, and must be maintaining the wonderful throwback signage.

Ghost signs lurking along the Lower East Side

November 21, 2016

Urban explorers get giddy when they come across ghost signs: faded ads and store signage for businesses that have long since departed their original location.

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The Lower East Side is full of these phantoms, thanks to changes in the neighborhood that have displaced longtime retailers and services—like the expansion of Chinatown and the hipsterization of downtown Manhattan.

Turn the corner at Allen and Grand Streets, and you’ll see one ghost sign: a two-story vintage ad on the side of a tenement, with a wonderful arrow pointing toward a nonexistent entrance. What happened to Martin Albert Decorators? They moved to East 19th Street, then to 39th Street.

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At the start of the Great Depression, close to 3,550 Chinese Laundries operated in New York City, reported one source.  This laundry at 123 Allen Street was one of them.

Nice that the bar which took over this lower-level space kept the weathered old Chinese Laundry sign.

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There must be hundreds of massage businesses in the area right now. Lurking beneath this back and foot rub sign is the word “sportswear,” a remnant of the Lower East Side’s past as a center for clothing, fabric, and linen shops.

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This ghost sign at 302-306 Grand Street lies hidden under a newer awning. H & G Cohen sold towels and shams, the sign tells us . . . but no digitized trace of the business could be found.

The story behind three faded ads in Manhattan

April 11, 2016

If you look up enough while walking through the city, you see a fair number of these weathered ads, partly erased by rain and grime.

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Deciphering what they say isn’t always easy. Take this ad at 23 East 20th Street. “Furs” is still legible, but the name of the company is tricky.

It looks like M. Handin & Grapkin—which is close, as sure enough a company with the name Drapkin appears to have gone into the furrier business as early as 1909.

The wonderful faded sign site 14to42.net says that M. Handin and Drapkin were located in this building around 1909, and the faded ad could be more than a century old.

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This building on East 12th Street and University Place is a faded sign spotter’s dream. “Student Clothes” up top is easy enough to read.

Walter Grutchfield’s photo is better than mine, and his caption explains that the company occupied this building from 1924 to 1929.

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To get this view of this faded ad at 324 West 84th Street, you have to stand inside the 15th floor apartment of the building next door.

The address is barely legible—and though 324 is an apartment house today, as early as 1918 it was the Hotel Ramsby.

The left side of the ad must have listed room rates, forever lost to the ages.

Remarkably preserved (yet still fading) ads

January 3, 2011

I love a catchy product tagline or slogan, like this one found on the side of a building at Sixth Avenue and White Street.

But what was the product? This vintage magazine ad sheds a little light.

This V. Ponte and Sons ad, a little farther south in Tribeca, looks like it was painted just weeks ago.

Here’s an interesting Daily News piece on Mr. Ponte’s empire.

Old phone exchanges spotted around the city

August 29, 2010

It’s a little worrisome that so many elevator alarm bells list a phone number with a pre-1960s exchange. Will someone really answer the call?

Exeter was a Long Island City exchange—from a warehouse building in Chelsea.

I couldn’t find any listing for Super B Drug, but luckily this colorful sign survives on Canal Street near Broadway. The CA exchange—CAnal, of course.