Posts Tagged ‘faded ads on New York buildings’

Vintage ads fading away on brick buildings

February 28, 2011

This Chatham Square faded ad is tricky to decipher because it’s actually two ads, one painted on top of the other.

The newer ad is for Turkish Trophies, an old cigarette brand. Underneath it is the word “for” in yellow, and a long word with a fancy F.

That’s for Fletcher’s Castoria, a children’s laxative popular in the 19th century. Fletcher’s had ads all over the city; here’s one on 109th Street and Second Avenue.

Thurston & Braidich are described as “drug merchants” whose store at 130 William Street was damaged by a fire in 1901, according to a New York Times piece that year.

But in his 1902 obituary, Adolf Braidich is described as a gum importer. Whatever his game was, an ad bearing his name is still holding up in Tribeca.

A vintage ad towers over West 51st Street

October 28, 2009

Gre-Solvent was a hand cleaner that promised to wash away serious industrial-strength gunk and grime. This 3-story faded ad on Ninth Avenue and 51st Street looks like it could date back to the 1930s. It’s remarkably well-preserved.

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This corner of Hell’s Kitchen seems a bit off the beaten path for such a large ad. It must have been aimed at workers and residents who toiled away at the factories and light manufacturing companies that once flourished in the neighborhood.