Posts Tagged ‘faded signs NYC’

A faded Woolworth’s store in East Harlem comes back in view

June 14, 2021

On a dreary stretch of Third Avenue at 121st Street in East Harlem is a block-long, two-story building emptied of tenants, waiting for the wrecking ball.

But hiding behind a metal frame on the exterior is a throwback to a very different New York: the faded imprint of a Woolworth’s sign against that iconic red backdrop: “F.W. Woolworth Co.”

Before Amazon, before Target, and before Walgreens there was Woolworth’s, the five-and-dime store chain that sold everything from underwear to goldfish to school supplies to sewing patterns throughout the 20th century.

Some had lunch counters, popular places to grab a cheap bite before the era of fast food and Starbucks. (Those lunch counters often attracted the down and out and lonely, as I recall from many, many trips to a Greenwich Village Woolworth’s as a kid.)

Woolworth had a strong presence in New York City. In Manhattan alone Woolworth’s occupied storefronts on Eighth Street, both ends of 14th Street, and all the major cross streets up to 125th Street.

Woolworth’s was once a regular shopping stop for all kinds of necessities; in New York City, they even played a role in the Civil Rights movement of the 1960s. Yet in it’s final decades, the store came off as shabby and doddering.

When the store at 2226 Third Avenue was built and then closed is something of a mystery. The last Woolworth’s in the US shut its doors in 1997.

I have a feeling this Woolworth’s disappeared long before that—though it existed in the 1930s, as the NYPL photo shows above, and it made it into the 1940 NYC tax photo, too.

[Third image: NYPL; fourth image: NYC Department of Records and Information Services]

Why was this ghost sign in Chelsea covered up?

September 25, 2017

Ephemeral reader Steven O. recently sent me a photo of ghostly signage above a storefront at 180 Ninth Avenue.

Fika, the Swedish coffee chain, had occupied the spot and then moved—leaving behind the faded lettering of what appears to be a 19th century store advertising oils, glass, varnish, and other supplies possibly sold by a ship chandler.

The lettering reminded me of the faded outline of the old sign for Utah House, a hotel from the 1850s at Eighth Avenue and 25th Street—which came back into view briefly in 2013 during a building renovation.

Intrigued that the Ninth Avenue sign could also be from the 1850s, I visited the storefront, which is in a red-brick tenement building . . . only to see the lettering covered by black boards.

A little research looking into this address during the 19th century didn’t turn up any store that sounded like they would be selling these items. A poultry dealer, a fruit stand, and possibly a merchant selling corn salve all occupied the site.

But whatever business this was, what a shame that a remnant of New York history is once again out of view.

The Facebook group Ghost Signs has more on this and other old signage in New York and other locations.

[Photo credit: Simone Weissman]

A Tribeca spaghetti sauce ad returns to view

March 20, 2017

Ragu has been mass producing its popular tomato sauces since the 1940s. But I’d guess this wonderfully preserved full-color ad for Ragu spaghetti sauce dates to the 1970s.

It’s on the side of a restaurant on Sixth Avenue just below Canal Street. What a visual treat, coincidentally near the once-thriving Little Italy in Soho and Greenwich Village, where store-bought sauce might be considered an insult!