Posts Tagged ‘faded signs on buildings’

A faded Woolworth’s store in East Harlem comes back in view

June 14, 2021

On a dreary stretch of Third Avenue at 121st Street in East Harlem is a block-long, two-story building emptied of tenants, waiting for the wrecking ball.

But hiding behind a metal frame on the exterior is a throwback to a very different New York: the faded imprint of a Woolworth’s sign against that iconic red backdrop: “F.W. Woolworth Co.”

Before Amazon, before Target, and before Walgreens there was Woolworth’s, the five-and-dime store chain that sold everything from underwear to goldfish to school supplies to sewing patterns throughout the 20th century.

Some had lunch counters, popular places to grab a cheap bite before the era of fast food and Starbucks. (Those lunch counters often attracted the down and out and lonely, as I recall from many, many trips to a Greenwich Village Woolworth’s as a kid.)

Woolworth had a strong presence in New York City. In Manhattan alone Woolworth’s occupied storefronts on Eighth Street, both ends of 14th Street, and all the major cross streets up to 125th Street.

Woolworth’s was once a regular shopping stop for all kinds of necessities; in New York City, they even played a role in the Civil Rights movement of the 1960s. Yet in it’s final decades, the store came off as shabby and doddering.

When the store at 2226 Third Avenue was built and then closed is something of a mystery. The last Woolworth’s in the US shut its doors in 1997.

I have a feeling this Woolworth’s disappeared long before that—though it existed in the 1930s, as the NYPL photo shows above, and it made it into the 1940 NYC tax photo, too.

[Third image: NYPL; fourth image: NYC Department of Records and Information Services]

The brick and mortar ghosts all over Manhattan

January 16, 2017

The history of New York City is written on its walls—the walls of apartment houses and commercial buildings still standing, bearing the faded outline of those that met the bulldozer long ago.

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These phantom buildings are on every block (above, Fourth Avenue and 1oth Street), especially in today’s city with its constant renovation and rebuilding—what Walt Whitman called “knock down and pull over again spirit.”

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The roofs of these faded ghosts are often slanted and peaked—hints that a Federal-style house or stable once existed there. I’m guessing this outline on 11th Avenue in the west 20s, above, was a stable.

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Many of the outlines resemble the shells of tenements. This phantom at Rector Street, above, is likely all that remains of an anonymous tenement where generations of New Yorkers lived and raised families.

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The ghost building on Great Jones Street near Lafayette Street above, with what appears to be the outline of three chimneys, looks too short to be a tenement. Probably just a walk-up with a couple of flats per floor.

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The painted-white outline here on Third Avenue in Gramercy could have been a single family home, similar to the one on the left side of the photo hidden behind scaffolding.

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On West 57th Street a lonely tenement bears the remains of its neighbor, which had what looks like a central chimney or rooftop exit door.

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Is this the ghost of another stable or carriage house? It’s on the far West Side around 42nd Street, where the city’s last remaining working stables are.

Ghostly faded signs of the West Side

August 11, 2009

Maybe these businesses advertised on the side of a building in the West 30s are still around, but I can’t find a record on any of them.

I’m glad the ad is still holding on against the elements. It’s a ghostly glimpse into New York’s business past.

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Most of these firms are related to the printing business: photo engineering, paper suppliers, etc. Yet strangely, tucked in the middle is an ad for the U.S. Navy publicity bureau.