Posts Tagged ‘Garnier & Fuerfile Candy Factory’

The faded ad for a candy maker on Prince Street

April 5, 2021

On a walk down Prince Street at that magical time in the late afternoon when New York City’s faded ads seem to appear with some clarity, I noticed white lettering in a crack between two tenements.

“Specialists in (for?) Chocolate,” the white letters read. The rest of the ad was too blurry to make out, but the word “chocolate” looks like it’s on the last line as well.

The address of the tenement that featured the ad is 178 Prince Street, between Thompson and Sullivan. Was there a chocolatier or chocolate factory at this spot at one time?

Sure enough, the answer is yes. The company, Garnier & Fuerfile, advertised themselves in Confectioner’s and Baker’s Gazette in 1899 as “manufacturers and jobbers of” candy, with a factory and storeroom at 178 Prince Street.

Garnier & Fuerfile was located in what could be called a former candy manufacturing district. The Tootsie-Roll factory was nearby at 325-329 West Broadway. Heide’s licorice and jujubees were produced at 84-90 Van Dam Street. And a chocolate moulds company had its headquarters at 159 Bleecker Street.

I’m not sure when these French-sounding candy makers began occupying 178 Prince Street, nor when they left the premises. But the faded ad remains—a sweet sign to come across.

[Second image: Confectioner’s and Baker’s Gazette]