Posts Tagged ‘Goldberger’s Pharmacy First Avenue’

What remains of 3 old-school corner drugstores

January 14, 2019

Neon signs, decorative mortar and pestles, brass chandeliers, wood shelves with sliding ladders…there’s a lot to love about New York’s longtime independent pharmacies.

Many of these corner stores have been in business for over a century, yet have somehow resisted getting steamrolled by Duane Reade.

I don’t know how long M&M Pharmacy has been on Avenue M and East 19th Street in Midwood. But the signage, at least, dates to the 1940s.

The corner neon sign with the Rx is a wonderful relic—and when was the last time you saw the word “toiletries” on a store sign?

The English lettering on M&M’s weathered neon sign looks very 1940s (the Cyrillic script, clearly, is not quite as old).

But inside the store, past the wood shelves, are Art Deco–inspired signs at the prescription counter that look like they’re from the 1920s or 1930s. (Thanks to D.S. for getting the inside and outside views.)

Another old-school corner drugstore that caught my eye is Health Wise, on York Avenue and 79th Street.

The website says this pharmacy has been run by the same family since 1992. But based on the gorgeous neon sign that casts a lovely glow at York Avenue and 79th Street, I wonder if the store has been there a lot longer.

Also in Yorkville on First Avenue and East 65th Street is Goldberger’s, in business since the Spanish American War. It’s the signage on the sides of the store, however, that make me feel like I’ve stepped into a noir.

Cosmetics, drugs, prescriptions…and then the fanciful Goldberger’s lettering, in script. New York drugstores had everything. Now if only this sign still lit up in neon!

[Top 3 photos: D.S.]