Posts Tagged ‘Hidden signs in New York’

An old delicatessen sign hidden on First Avenue

April 1, 2013

AsorganiccleanerssignFirst Avenue in the teens is lined with non-franchise, mom-and-pop stores that look like they’ve been there for decades. That makes it a good stretch to scout out vintage signage.

There’s a nice one underneath this awning between 15th and 16th Streets, advertising an organic dry cleaner. That’s the kind of business the neighborhood supports today.

But at some point in the past, a delicatessen-restaurant occupied this spot, probably a casualty of changing tastes and an influx of new residents.

Delisignfirstavenue

But I bet the place did a nice business for years thanks to the residents of Stuyvesant Town across the street.