Blue, green, red, yellow, pink—a walk down an old-school city street bathes you in bursting color and light. It makes New York feel magical.
Just looking at the Veniero’s Pasticceria sign (119 years on East 11th Street!) kicks in a cannoli craving.
Pasticceria is a beautiful, lyrical word, no?
Russ & Daughters Appetizers, on East Houston, is a feast for the eyes inside as well.
This slightly derelict clothing-store sign on Orchard Street doesn’t pop with color, but the light blue and red on the left are the kinds of 1960s kitschy hues you rarely see anymore.
The High Style Shirt Company is long-gone; an art gallery moved into the space and uncovered the vintage signage. Luckily they kept it up!
The Clover Delicatessen glows in emerald and pink on Second Avenue at 34th Street. It’s been around since the 1940s.
Ephemeral New York 