Posts Tagged ‘J. Goebel & Co sign Bedford Street’

The mystery behind a Bedford Street stable sign

January 8, 2018

Bedford Street is a stunning historic block, but there is one building on this lovely Village lane that’s always piqued my interest.

It’s number 95, a circa-1894 brick beauty with a Victorian era cornice and ground floor brownstone stable.

There’s something else that gives number 95 such an old New York feel: the insignia above the stable doors, which bears the name “J. Goebel & Co. Est. 1865.”

So who was J. Goebel, and what did he do at 95 Bedford Street? The clue is in the three stacked cups in the fanciful sign.

No, he wasn’t a brewer, though the grapes under the cups seem to imply that. Julius Goebel was a German immigrant who either manufactured or imported crucibles made out of a rare kind of clay found in Germany.

Goebel operated his business on Maiden Lane in the late 19th century, according to Walter Grutchfield. His son, who took over for him after his death, moved the company to 95 Bedford Street in the 1920s.

That’s the decade when the building (originally a stable) was converted to office space and into apartments, per the 1969 Landmarks Preservation Committee report.

The established-in-1865 thing is likely a nod to the year Goebel started his company—and it could very well be the year he landed in New York, a turbulent year indeed.

[Top photo: Streeteasy]