Posts Tagged ‘King Neptune’

This is not just another McDonald’s

February 23, 2009

The McDonald’s franchise on Sixth Avenue and 28th Street appears to be a typical unremarkable fast-food building on the edge of Manhattan’s ever-shrinking Flower District.


But if you look closely at the building, you can see an unusual motif that wraps its way all around the structure: pairs of intertwined seahorses framing a trident. 


The sea-creature motif exists because the building originally housed a Child’s restaurant—part of a chain of eateries the dotted New York City in the first half of the 20th century, like Schrafft’s and Horn and Hardart’s Automat.

Not all Child’s restaurants had this logo; the famous one on the Coney Island Boardwalk, landmarked in 2003 and now Dreamland Roller Rink, features colorful terra cotta fish, seashells, ships, and King Neptune.