El Coqui is a tiny tree frog native to Puerto Rico—and the name of a restaurant on First Avenue near 110th Street:
Lenox Lounge, with its lovely Art Deco sign, has been at its Lenox Avenue address since 1939:
Pizza Del Barrio and Carousel Ice Cream are East Harlem ghost signs. They remain, but both shops have been long replaced by other businesses:
Ephemeral New York 