Posts Tagged ‘liquor store signs NYC’

New York’s coolest vintage liquor store signs

June 25, 2012

You probably won’t find organic wines or imported microbrews in these old-school city liquor stores. Their shabby vintage signs tell us that they’re traditional neighborhood shops where you can pick up decent booze at decent prices.

Casa Oliveira, on Seventh Avenue South near Sheridan Square, opened in 1936. Does the sign still light up? I’ve never seen it at night.

It’s always 1977 at Discount Liquors, on 14th Street and Eighth Avenue, where old New York–type bums hang around outside all night, drunk off their asses.

The Hotel St. George in Brooklyn Heights was once the borough’s largest and most luxurious hotel. Today, part of the complex serves as a dormitory for New York–area college students.

Established in 1933—in other words, as soon as Prohibition was over, some enterprising shopkeeper opened this no-frills liquor store on the Lower East Side, which is still going strong 79 years later.