Posts Tagged ‘London Terrace’

The majestic pool at Chelsea’s London Terrace

August 4, 2011

When London Terrace went up in 1930, its developer claimed it to be the biggest apartment complex in the world.

We’re talking 4,110 rooms carved into 1,670 units among 14 buildings—all spread out between Ninth and Tenth Avenues and 23rd and 24th Streets.

And there was one other selling point that made it unique among the other massive apartment towers that had the misfortune of opening just as the Depression hit: a half-Olympic size, lovely 1920s-style indoor pool.

Management at London Terrace still refer to it as “the best pool in New York.” Back in the 1930s, it apparently was enough of a crown jewel to the 3,000 residents, they put it on postcards.

Watch a clip of 1930s residents diving and swimming and having a swell time in their wool bathing suits here, courtesy of the London Terrace website.

I wonder if current residents use it as much as previous tenants seemed to?

London Terrace: Truth in advertising?

August 1, 2008

Can you really sit on the roof of Chelsea’s London Terrace and wave to passing ships? I doubt it, but this 1936 ad sure demonstrates otherwise. I bet it is nice and cool up there.

Occupying Ninth to Tenth Avenues along 23rd to 24th Streets, London Terrace—a series of connected apartment buildings based around a central garden—was built in 1930, taking the place of an older London Terrace designed in 1845. Those Greek Revival townhouses were dubbed “Millionaires’ Row.”

Fun fact: When the second London Terrace opened, they had doormen dressed as English bobbies manning the front desks.