Remarkably preserved (yet still fading) ads

I love a catchy product tagline or slogan, like this one found on the side of a building at Sixth Avenue and White Street.

But what was the product? This vintage magazine ad sheds a little light.

This V. Ponte and Sons ad, a little farther south in Tribeca, looks like it was painted just weeks ago.

Here’s an interesting Daily News piece on Mr. Ponte’s empire.