A Turtle Bay lamp store sign reemerges again

For 35 years, Louis Mattia operated an antique lamp and chandelier shop at 980 Second Avenue in the east 50s.

He closed his store in 1995, and this wonderful old sign (PL for Plaza!) would come in and out of view, as each subsequent store that replaced it went out of business.

Now that a frame shop here has recently gone under, the ghostly old-school sign stands once again. I wonder how long it lasts before it’s covered up.