Posts Tagged ‘neon signs NYC’

The Oldsmobile sign that once lit up in Brooklyn

November 5, 2018

Oldsmobile has come and gone, but this vertical neon sign on Flatbush Avenue and Avenue D still stands. It seems a little out of place—was this an area of car dealerships in postwar Brooklyn?

That seems to be the case. This corner brick building at 1217-1219 Flatbush Avenue was the home of Gaines Motor Co., an Oldsmobile dealership, as this ad from the Daily News in October 1963 shows.

The dealership lasted at this location into the 1960s. But to my knowledge the sign hasn’t glowed gorgeous neon for years; I’m not even sure the clock works.

The sign is rusted and the green has faded, but it stands as another totem of New York’s past.

[Photo courtesy of D.S.]

What remains of vintage city store signs

April 16, 2012

They’ve mostly been painted over or blocked out of sight by newer, flashier signs. But these artifacts from an older New York refuse to be silenced.

On Broadway and 181st Street is a big corner bodega called Smile Deli. But lurking underneath the green awning is the 1970s-esque 181st Street Food Market sign, with its old-school 7-Up logo.

I have no idea how far back this sign for a Hebrew bookstore goes. It looks like the place, on Ludlow Street, was abandoned, the sign left to deteriorate.

The Hello Deli on West 53rd Street, made famous by David Letterman who tapes his show around the corner, had a previous incarnation as the Preview Sandwich Shop. I love the 1960s typeface.

Above the sign for Bite, at 211 East 14th Street, is the faded lettering for what looks like a locksmith or hardware store. “We make keys names plates and mail boxes” it tells us. But there’s no name or other clue to its history.