Posts Tagged ‘New York Apartment Buildings’

London Terrace: Truth in advertising?

August 1, 2008

Can you really sit on the roof of Chelsea’s London Terrace and wave to passing ships? I doubt it, but this 1936 ad sure demonstrates otherwise. I bet it is nice and cool up there.

Occupying Ninth to Tenth Avenues along 23rd to 24th Streets, London Terrace—a series of connected apartment buildings based around a central garden—was built in 1930, taking the place of an older London Terrace designed in 1845. Those Greek Revival townhouses were dubbed “Millionaires’ Row.”

Fun fact: When the second London Terrace opened, they had doormen dressed as English bobbies manning the front desks.