A Herald Square faded ad for a haberdashery takes you to the 1920s

When Weber & Heilbroner moved into the Marbridge Building at 34th Street and Sixth Avenue in 1923, this men’s clothing company had already established itself as a leading haberdashery—with stores throughout Manhattan and Brooklyn, according to the Brooklyn Daily Eagle earlier that year.

Could this enormous faded ad looming over Sixth Avenue for the Marbridge store date back that far?

It’s hard to believe, but it certainly is appropriately faded and has an old-timey feel, with the words under the company name reading “Stein-Bloch Clothes in the New York Manner.” (Stein-Bloch was a manufacturer of men’s suits and coats.)

Weber & Heilbroner stores shut down for good in the 1970s, but this glorious ad in Herald Square refuses to let New York forget the men’s hats, suits, and overcoats they were known for through the 20th century.

A faded toothpaste ad reappears on 43rd Street

Ever heard of Sozodont Toothpaste? Me neither, but in 1859, it was invented by a New Jersey druggist and manufactured by a firm on Washington Street called Hall & Ruckell.

And at some point in the early 1900s, this colorful Sozodont advertisement went up on the side of a stately building on 43rd Street and Vanderbilt Avenue, across from Grand Central Terminal.

Hidden behind another building for decades, the remarkably well preserved three-story ad finally saw the light of day again thanks to that building’s recent demolition.

Sozodont fell out of favor in the early 20th century; apparently its high alcohol content destroyed enamel and turned teeth yellow.

The ad will probably go into hiding again soon, but what a relic of the early 20th century city!

[Thanks to Rick F. for alerting ENY to this beauty.]

Manhattan building ads fading before our eyes

We’re losing them—the white (and sometimes color) ads painted on the sides of buildings left over from an older, non-digital New York.

I can make out the “Sable Bros” part of this one, on 36th Street. But to figure out what the white letters fronting the blue background, I had to consult the wonderful 14 to 42 website, which photographed the ad when it was in better shape back in 2004.

This next one, in the 20s off Seventh Avenue, is too far gone to even try to research, except for what seems to be the word “paper” at top.

If anyone can figure it out, please send it in!

East Harlem’s faded Bloomingdale’s ad

Lexington Avenue at East 116th Street is a crowded shopping corner of mom and pop and local chain shops—and the site of a weathered old advertisement for Bloomingdale’s flagship store 56 blocks south.

The vintage typeface looks nothing like the one Bloomingdale’s uses on their ads today. Does anyone know when it might date to?

A couple of vintage ads on Eighth Avenue

Looming over an empty lot on 46th Street is a two-fer: an ad for a a cheap hotel (hot & cold water!) superimposed over a cigar advertisement.

Vanishing New York and Fading Ad Blog spotted this one months back, but it’s in such a wonderful bit of old New York, it deserves more exposure.

Meanwhile, a pre-war apartment building near Carnegie Hall obscured by a post-war yellow residence of some kind features the kind of cigarette ad never seen anymore. This suave man smoking Barclays looks very 1980s. 

The pleasure is back! Actually, do they even sell this brand anymore?