Posts Tagged ‘New York City menu collection’

A 1950s menu from New York favorite Schrafft’s

July 23, 2011

Until the 1970s, the city was dotted with Schrafft’s restaurants, a popular mini-chain in the tradition of Child’s and Chock Full o’Nuts that offered sandwiches and ice cream—mostly to female diners.

“Despite efforts to attract more men as customers with the addition of cocktail bars at many “stores” as they were known, Schrafft’s remained known primarily as a woman’s emporium,” states the Oxford Companion to American Food and Drink, published in 2007.

“Hot fudge sundaes, lobster Newberg, and creamed chicken on toast could be had in an atmosphere of middle-class gentility.”

This 1959 menu comes from the wonderful menu collection that’s part of the New York Public Library Digital Collection.

Check out the offerings here—such as eggs scrambled in butter and crushed strawberry sundae.

Top photo: a Schrafft’s on Fifth Avenue and 13th Street, no longer there