Posts Tagged ‘Old Neon Signs New York City’

The Oldsmobile sign that once lit up in Brooklyn

November 5, 2018

Oldsmobile has come and gone, but this vertical neon sign on Flatbush Avenue and Avenue D still stands. It seems a little out of place—was this an area of car dealerships in postwar Brooklyn?

That seems to be the case. This corner brick building at 1217-1219 Flatbush Avenue was the home of Gaines Motor Co., an Oldsmobile dealership, as this ad from the Daily News in October 1963 shows.

The dealership lasted at this location into the 1960s. But to my knowledge the sign hasn’t glowed gorgeous neon for years; I’m not even sure the clock works.

The sign is rusted and the green has faded, but it stands as another totem of New York’s past.

[Photo courtesy of D.S.]

The best vintage candy store sign in New York

November 27, 2017

It all started with William and Anna Loft, English immigrants who came to New York in the 1850s and opened a small candy store on Canal Street a decade later that sold homemade chocolates.

By the 1920s, Loft’s was the biggest candy retailer in the nation, with 75 stores (including this one below on Flatbush Avenue in Park Slope, circa 1959), according to Savoring Gotham: A Food Lover’s Companion to New York City.

Loft’s opened a candy factory in Long Island City in the 20th century—see the ad in the “female wanted” section of the Brooklyn Eagle in the wartime year of 1944.

Not a lot of men were around to do the wrapping, dipping, and stroking. I wonder what the pay was like.

After a series of missteps and mergers, the last Loft’s store closed up shop in 1990.

But the store sign at 88 Nassau Street downtown lives on—it’s a cut above Manhattan’s next best candy store sign at Economy Candy.

[Second Photo: the Park Slopian; Third Image: Brooklyn Eagle 1944]