Discovering another vintage two-letter phone exchange on a West Side sign

Ephemeral New York readers know what a kick it is to come upon a faded ad, store sign, or building plaque that features an old New York City two-letter phone exchange—the kind that were officially replaced with numbers in the 1960s.

I’ve seen a few other Abramson Brothers plaques around Manhattan over the years. But this one, on West 52nd Street in Hell’s Kitchen, was new to me.

I concede these plaques look too spiffy to be made in the 1960s. Perhaps they come from the 1970s or 1980s, when generations of New Yorkers who grew up with the two-letter exchanges continued to be charmed by them.

Or maybe this real estate investment firm just likes the idea of a phone number acting as a geographical marker for where a household or business is located.

MU stood for Murray Hill—and 501 Fifth Avenue is on the edge of Murray Hill’s official borders.

Old phone exchanges spotted in Crown Heights

Ephemeral reader Sheena passed along these photos she recently took of two old-school signs featuring pre-1960s two-letter phone exchanges. Both come from Crown Heights.

The DE in this F. Goldsmith & Sons sign could stand for Dewey or Defender. What those two words have to do with Brooklyn, I have no idea.

NI is for Nightingale—and Michael Cerverizzo & Sons is still in business on Flatlands Avenue.

More old-school phone exchanges

This old-timey sign belongs to a store on Myrtle Avenue in Clinton Hill. the UL exchange stood for Ulster.

But what was Ulster? It’s a mystery. A New York Times article from February 1947 announced that 4,200 households in Flatbush “who have wanted telephone installations since the beginning of the war” would be getting UL numbers.

Strangely, Joe’s Superette, on Smith Street in Carroll Gardens, also has a UL number. That’s a bit of a hike from Myrtle Avenue.

Meanwhile, on a residential building in Harlem, the “In Case of Emergency” number above still stands next to an elevator shaft. LE for Lenox Avenue.