Some of those Manhattan neighborhoods lining the East River—Turtle Bay, Kips Bay, East Midtown—are kind of in a store sign time warp.
Seems like First, Second, and Third Avenues have more old-school signage than trendier blocks closer to Midtown or in other areas.
This is far from a complaint though. Seeing a decent number of vintage signs still hanging on is so charming, like this one with “Corby” in 1960s-style cursive. It’s on First Avenue between 54th and 55th Streets.
The Sutton Place Frame Shop is another example, on First Avenue and 55th Street. It’s such a posh name for a no-frills kind of establishment.
Farther south on Second Avenue and 34th Street is Kips Bay Optical, with this lovely sign laid it on script as well.
