Posts Tagged ‘old signs Chinatown NYC’

The mystery of a Lower East Side old store sign

August 13, 2018

The Chinese Hispanic Grocery at Eldridge and Broome Streets has a crisp new canvas awning with the bodega’s name on it, an apparent homage to this corner where Chinatown meets the Hispanic Lower East Side.

The new sign recently replaced a torn and tattered one that no longer hid an even older sign, which seems to read “Schonbrun Orient.”

An eagle eyed Ephemeral reader took the photos of the sign behind the sign a few months ago. Schonbrun is a Jewish name, a reminder of the Jewish Lower East Side of at least a half century ago.

But Orient—what kind of shop could this have been? The current owner of the bodega thought it might be a restaurant, but he wasn’t sure. A quick scan of newspaper archives didn’t turn up a clue.

[Photos courtesy of R.G.]