A faded ad hangs on in the Meatpacking District

From the 1890s to the 1960s, grocers Middendorf & Rohrs operated a wholesale store out of this red-brick building at One Little West 12th Street.

The grocers are long-gone, of course, like the rest of the wholesale markets (including Gansevoort Market down the block) that once called this grimy stretch of Manhattan home.

But what a treat to see that the name of the place is still visible on the facade!

Hmm, could this Rohrs be the same Rohrs who opened the beloved (and recently shuttered) coffee emporium on the Upper East Side in 1896?