Posts Tagged ‘old signs New York’

A West Side dairy sign comes out of hiding

October 21, 2013

steinbergsSteinberg’s Dairy Restaurant was one of those wonderful cheapo kosher luncheonettes that used to be all over neighborhoods like the Upper West Side, the East Village, and the Lower East Side.

Operating at a couple of locations on Broadway in the west 80s since the 1930s, their massive menu (digitized here by the New York Public Library) was packed with all kinds of Jewish comfort food: potato latkes, cheese blintzes, kreplach, and chopped herring.

steinbergssign

The place has been gone for at least a few decades—and perhaps many of its customers gone as well. But for a brief moment last week, Steinberg’s reappeared.

The Town Shop lingerie store has relocated there, and while removing the sign from the previous occupant (Laytners Linen) and installing their sign, Steinberg’s vintage lettering (1940s? 1950s?) was let out of its tomb.

[Thanks to NW for the photos]