Posts Tagged ‘Old Signs NYC’

A downtown neon candy store sign is falling apart

December 30, 2019

What in the world is going on with this Loft’s Candies sign? Faded and falling apart, it’s been hanging on for dear life at 88 Nassau Street for several years, after another store sign came down and brought it back into view.

I’m not sure how long it’s been visible again, but it seems that it reappeared long after what remained of the once-renowned Loft Candies company closed its existing stores for good in the mid-1990s.

Not only have the neon red letters long gone dark, but the small, unusual building—at the edge of the Financial District—looks like it’s coming apart at the seams.

An Ephemeral reader who worked downtown for years snapped this recent photo (at top) of the sign; it’s the first time the reader spotted it and was astounded enough to take a picture.

The sign is in worse shape since I captured it in a photo in 2017 (at left). And while I don’t know when the store closed, it didn’t occupy this space until after 1940, since it doesn’t show up in the Department of Records 1940 tax photos database.

As dilapidated as it looks, imagine the Loft company in a sweeter time, say the first half of the 20th century—when its candies were popular all across New York City and ads for their holiday sweets appeared in all the city papers as Christmas approached.

Just think about how wonderful it was to get the “De Luxe Round Gift Box” as a gift, pictured above in the New York Daily News ad from holiday season 1941.

Or imagine the thrill of being a kid and finding a pound of “glass candies” in your stocking on December 25, as the 1914 ad in the Evening World suggested!

[Thanks to NA for snapping the recent photo!]

Why was this ghost sign in Chelsea covered up?

September 25, 2017

Ephemeral reader Steven O. recently sent me a photo of ghostly signage above a storefront at 180 Ninth Avenue.

Fika, the Swedish coffee chain, had occupied the spot and then moved—leaving behind the faded lettering of what appears to be a 19th century store advertising oils, glass, varnish, and other supplies possibly sold by a ship chandler.

The lettering reminded me of the faded outline of the old sign for Utah House, a hotel from the 1850s at Eighth Avenue and 25th Street—which came back into view briefly in 2013 during a building renovation.

Intrigued that the Ninth Avenue sign could also be from the 1850s, I visited the storefront, which is in a red-brick tenement building . . . only to see the lettering covered by black boards.

A little research looking into this address during the 19th century didn’t turn up any store that sounded like they would be selling these items. A poultry dealer, a fruit stand, and possibly a merchant selling corn salve all occupied the site.

But whatever business this was, what a shame that a remnant of New York history is once again out of view.

The Facebook group Ghost Signs has more on this and other old signage in New York and other locations.

[Photo credit: Simone Weissman]