Posts Tagged ‘Privilege Signs New York City’

A Yorkville deli’s wonderful vintage soda sign

September 2, 2016

New York has thousands of corner delis and bodegas. But how many sport one of these vintage soda-themed store signs?

Yorkdelipepsisign

York Deli on York Avenue and 79th Street is one of the last. Worn and grimy, it’s not the prettiest sign in Yorkville. But it sure has authenticity. (Still, this is 2016, and the deli also has a four-star Yelp page.)

YorkdeliYelpTechnically these signs with soda or ice cream logos are called “privilege signs,” promotional signs paid for by food corporations for small groceries, lunch places, and delis.

They used to be on just about every city block. Now, handfuls remain.

You can see more disappearing privilege signs here and read about their history in David Dunlap’s excellent 2014 New York Times piece on these relics of mid-century cities.

[Second photo: Yelp]

New York’s last remaining soda fountain signs

May 2, 2016

Soda sales are down—and so are the number of soft drink–branded signs fronting the diners and newsstands on New York’s streets.

Labonbonniere

I don’t think anyone is officially keeping track of how many privilege signs—as these signs are technically called—disappear every year from the city’s dwindling number of independent diners, luncheonettes, and newsstands.

Though their numbers weren’t great 10 years ago, more signs are biting the dust (like two out of the three photographed in this post from 2008).

Eddiessweetshop

Luckily two stalwarts seem to be safe: the signs atop the West Village’s delightfully named greasy spoon diner La Bonbonniere and Eddie’s Sweet Shop, a 107-year-old ice cream parlor in Forest Hills.

Let’s hope the rest of the remaining signs scattered around the five boroughs hang on.

[Second photo: Google]

The old-school soda sign of a Brooklyn grocery

November 2, 2015

As mom and pop delis and luncheonettes disappear from the five boroughs, so do the wonderful “privilege” signs affixed to them.

Lafayettecumberlandsign

But one continues to hang on in Brooklyn at the leafy, brownstone-beautiful corner of Lafayette Avenue and Cumberland Street.

Lafayettecumberlandcokesigncornr“Lafayete” Grocery & Dairy is a bodega that maintains a vintage Coca-Cola sign.

There’s no word on exactly how old the sign is, but oddly, it was spelled correctly back in 2009 before the place underwent a renovation.

Much older signage can be seen on facade of the building, which likely went up in the 1870s (and once served as home base of the New Diamond Point Pen Company): the names Lafayette and what looks like Cumberland carved in the corner.

Lafayettecumberlandstreetsign

These corner-cut street signs can be seen all over New York’s oldest neighborhoods.