Posts Tagged ‘real estate’

Hiding in plain sight old phone exchanges

April 5, 2010

It’s a little unnerving that the who-to-call signs for elevator maintenance issues in many buildings are so old, their phone number starts with a two-letter exchange officially dropped in the 1960s. 

Like this one, with SU for Susquehanna. I wonder why that name was assigned to the Upper West Side?

Hopefully they’ve done more recent elevator inspections. . . .

This real estate company ad in midtown helpfully provides the full name of the exchange, ORegon.

If you look really hard, you can make out the exchange on this barely hanging on commercial real estate ad near Canal Street.

JU for Judson, the name of the 19th century church still standing on Washington Square South.

Swanky apartment ads from the 1930s

June 27, 2008

It may have been the middle of the Depression, but Park Avenue developers had lots of recently constructed apartments to push, as these ads in the July 4, 1936 edition of The New Yorker demonstrate.

This one below, for a Murray Hill building, features an “interesting” floor plan. The dropped living room feels like a 1930s design innovation:

This ad on the left targets “the family with a debutante daughter or several children” and includes the kind of lifestyle illustration developers love using in ads today. On the right, no fancy copy; just some “smart”and roomy uptown apartments. I wonder how “reasonable” $3000 a year for six rooms really was.