Posts Tagged ‘Schrafft’s’

An 1897 building and a changing West 57th Street

June 1, 2020

When Lee’s Art Shop closed in 2016, New Yorkers lost an interesting and unusual place to buy art supplies and crafts.

What was also lost? An excuse to visit interesting and unusual 220 West 57th Street.

Lee’s occupied the four-story building since 1975. Completed in 1897, the building reflects the rise and fall of this stretch of 57th Street as both a cultural hub and a point along Manhattan’s “Automobile Row.”

It’s not easy to recognize now, as 57th Street is undergoing luxurification with new offices and residential towers. But in the late 19th century, the street first took shape as an artistic center.

Early apartment residences that catered to artists and musicians went up, such as The Osborne across the street.

Studio buildings were also built, joined by the Art Student League (also across the street), Carnegie Hall (a half-block east), and numerous galleries and music showrooms.

So it made sense when the American Society of Civil Engineers (ASCE), which included architects, decided to build their headquarters in the late 1890s on West 57th Street, a budding center of the arts and creativity.

The ASCE clubhouse, complete with reading rooms, a library, and an auditorium, opened its doors in November 1897. (Above left, in 1897, and at right, in 1903.) Reviews lauded the building as interesting, artistic, and harmonious.

One reviewer called it “a beautiful example of French Renaissance in Indiana limestone richly carved,” per the Landmarks Preservation Commission report in 2008.

In 1917, after an annex had been added, the ASCE moved to West 39th Street and began leasing 220 West 57th Street.

The businesses that rented and altered the space in 1918 were also a reflection of the industry that encompassed Broadway and West 57th Street: cars.

Early in the century, Broadway between roughly Times Square and West 66th Street was the city’s “automobile row.”

“By 1910, there were dozens of automobile-related businesses, including many small automobile or body manufacturers, lining Broadway particularly between West 48th Street and Columbus Circle,” stated the LPC report.

Ajax Rubber Company, which made tires, moved into 220. The ground floor was renovated with big showroom windows, and then the ground floor was subleased to Stearns-Knight Automobiles, a luxury car maker based in Cleveland.

Automobile Row lasted into the 1980s. But by the late 1920s, 220 West 57th changed hands again.

It became a Schrafft’s, the casual lunchroom-restaurant chain with franchises all over the city (and such a storied New York business in the 1940s and 1950s, it even made it into a J.D. Salinger story).

Schrafft’s served its much-loved sandwiches, ice cream, and even alcohol (after Prohibition was lifted) for almost 50 years here, catering to shoppers and theater-goers until the chain’s better days had passed and stores shut down in the 1970s.

Lee’s took the space in 1975, later expanding to all four floors. Remnants of the previous tenants remained, according to Christopher Gray, who visited the space in 2000.

“But all around there are tattered fragments of the 1897 building: delicate plaster friezes of floral ornament, wooden trim and gilt decoration,” wrote Gray in The New York Times. “And a Schrafft’s devotee could recognize the restaurant’s 1928 brass and iron staircase, and the marble trim around the second-floor elevator.”

Twenty years after Gray’s visit, Lee’s is gone, and the building sits empty. What’s to become of the delicate limestone structure designed to fit into West 57th’s artistic and then automobile ethos? There’s been talk of new development, but it remains to be seen.

[Third image: American Architect and Building News via Landmarks Preservation Committee Report; fourth image: Landmarks Preservation Committee Report; sixth image: Alamy; seventh image: LOC]

A 1950s menu from New York favorite Schrafft’s

July 23, 2011

Until the 1970s, the city was dotted with Schrafft’s restaurants, a popular mini-chain in the tradition of Child’s and Chock Full o’Nuts that offered sandwiches and ice cream—mostly to female diners.

“Despite efforts to attract more men as customers with the addition of cocktail bars at many “stores” as they were known, Schrafft’s remained known primarily as a woman’s emporium,” states the Oxford Companion to American Food and Drink, published in 2007.

“Hot fudge sundaes, lobster Newberg, and creamed chicken on toast could be had in an atmosphere of middle-class gentility.”

This 1959 menu comes from the wonderful menu collection that’s part of the New York Public Library Digital Collection.

Check out the offerings here—such as eggs scrambled in butter and crushed strawberry sundae.

Top photo: a Schrafft’s on Fifth Avenue and 13th Street, no longer there

W.H. Auden: An English poet in the East Village

October 24, 2008

Poet Wystan Hugh Auden arrived in New York City in 1939. After stints at the George Washington Hotel on East 23rd Street and in Brooklyn Heights, he and companion Chester Kallman settled into a second-floor apartment in an unremarkable tenement at 77 St. Marks Place.

They lived here from 1953 to 1972, a year before Auden’s death at 66.

Auden in his St. Marks Place digs. Hannah Arendt reportedly described his living quarters this way: “His slum apartment was so cold that the toilet no longer functioned and he had to use the toilet in the liquor store at the corner.” The building now houses a restaurant, La Palapa.

Auden may have been British by birth, but some of his poems referenced New York. “September 1, 1939” starts: “I sit in one of the dives/on Fifty-Second Street/Uncertain and afraid/As the clever hopes expire/of a low dishonest decade.”

Another, from 1947, is titled “In Schrafft’s,” the name of the chain of ice cream parlor/restaurants that dotted the city until the 1970s. It begins: “Having finished the Blue plate Special/And reached the coffee stage/Stirring her cup she sat/A somewhat shapeless figure/Of indeterminate age/In an undistinguished hat.”

“Come for a cocktail and stay for dinner”

July 4, 2008

Something about this ad, from the July 4, 1936 New Yorker, is really appealing right now on a hot, muggy night. The many Schrafft’s restaurants that dotted the city from 1917 to the 1970s were famous lunch and ice cream spots. Here they were chasing a grown-up, urbane customer.

Schrafft’s is immortalized in J.D. Salinger’s Raise High the Roof Beam, Carpenters. “There’s a Schrafft’s on 79th Street!” says a tired, thirsty female character stuck in traffic after an abruptly cancelled wedding. “Let’s go have a soda and I can phone from there! At least it’ll be air-conditioned!”

Today, 222 West 57th Street is Lee’s Art Shop. Vanishing New York has more Schrafft’s history, including the fate of an unusual Schrafft’s building on 13th Street and Fifth Avenue, here.