Posts Tagged ‘The Cosmopolitan’

A best-seller in 1911: “Sex Hygiene”

January 13, 2010

Wouldn’t you love to know what constituted the “Plain Facts on Sex Hygiene” featured in this one dollar book, which promises to lift the “veil of prudery” concerning “the awful perils that surround the youths and men” of America?

The Lower Fifth Avenue publisher, Edward J. Clode, also put out other sex guides in the nineteen-teens. They must have raked in plenty of dough; the office building is a lovely, then-new structure on the corner of 20th Street.

This ad comes from a February 1911 issue of The Cosmopolitan.

When Tiffany & Co. moved “uptown”

February 14, 2009

This is the time of year when Tiffany & Co. gets lots of traffic; Valentine’s Day is a prime day to get engaged. It probably was in February 1905 as well. That month, Tiffany & Co. ran this full-page ad in the general interest magazine The Cosmopolitan

tiffanyad Besides pushing their famed “Blue Book” catalog (still published in 2009!), the ad probably served to let readers know about  Tiffany’s new uptown digs.

Earlier that year, the store had moved out of its longtime location on 15th Street and Union Square West—a cast-iron beauty now serving as a condo. With Union Square on its way to becoming a low-rent theater district, Tiffany’s joined Lord & Taylor, B. Altman’s, and other shops in fashionable midtown.

Tiffany’s started out in 1837 downtown opposite City Hall Park. The store did a stint on Broadway and Prince Street (see photo below) in the last years of the 19th century. They moved into their current Fifth Avenue and 57th Street building in 1940.