Posts Tagged ‘When Longacre Square Became Times Square’

When Longacre Square became Times Square

November 14, 2022

I’m not sure what year this postcard dates to, but the image offers a few clues. For starters, that’s the then-new New York Times building in the center of the image. The opening of the Times headquarters in 1904 triggered the name change from Longacre Square to Times Square.

On the right there’s another notable building, with porthole windows across a mansard roof. This was the Hotel Astor, constructed in 1905 and at the time one of the most luxurious hotels in the city. What you can’t see is its fabulous roof garden—a dreamy place to go in a city largely without air conditioning.

Times Square in 1905 isn’t quite the crossroads of the world just yet. But with a major newspaper anchoring the square, plus a plethora of hotels, and theaters already occupying this junction, it’s well on its way.

[Postcard: MCNY; X2011.34.878]