If you were a guy who could only swing $2.75 per night in 1970 but really wanted a room of your own in the West Village, then the New Greenwich Hotel may have been your best option.
This ad comes from the December 2, 1970 New York Post. If separate showers are a main selling point, it was probably pretty rundown.
Interestingly, the handsome block-wide building at 160 Bleecker was built as a lodging house for poor gentlemen almost a century earlier, in 1896.
It was Mills House Number One, a clean hostel that encouraged residents to get a steady job. Mills hostels were the brainchild of philanthropist Darius Ogden Mills; three existed in New York City by 1904.
“By the 1960s it came to be known as the Greenwich, and was a seedy hotel which was generally considered a source of crime and drug activity in the neighborhood,” states the Greenwich Village Society for Historic Preservation report on the South Village.
In 1976 it was converted to luxe apartments and renamed the Atrium.
Tags: 1970s ads, Bleecker Street, Mills Hostels, Mills House Number 1, New Greenwich Hotel, New York in the 1970s, seedy hotels in New York City, the Atrium, The Village Gate, The Village in the 1970s
July 27, 2010 at 4:48 am |
This was the flophouse where in the 70s a tenant threw a table out the window and flattened a passer-by.
July 27, 2010 at 8:21 am |
Man, the place was the pits. Even on the outside you just looked at the people that entered and no way would you go in. Not me, baby. No sirree.
July 27, 2010 at 12:07 pm |
I had to do a double-take at the year. 1970? That’s not even ancient history. — Great post, as usual.
July 27, 2010 at 1:49 pm |
Thank you. It feels ancient; I love how the ad directs you to the IND or the IRT.
July 27, 2010 at 6:27 pm |
Something is wrong. There were no 7 digit phone numbers in those days and the phone number would have been mu 7-8888, or similiar!!!!
There was life before Verizon.
Judyb
July 30, 2010 at 1:18 am |
@ Judy, not that I think Wikipedia is a fully authoritative source, but it notes that “All-Number Calling was phased in slowly from 1958. Most areas had adopted it fully by the late 1960s, though it did not become universal until the 1980s.” So a NYC number from 1970 that’s 7-digit seems about right. And indeed, other sources seem to corroborate this timeframe: all-number calling is discussed in this magazine issue from 1962: http://books.google.com/books?id=hgMEAAAAMBAJ&lpg=PA48&ots=hCtItlQ8qA&dq=all%20number%20calling&pg=PA48#v=onepage&q=all%20number%20calling&f=false — and this book also notes that “in most areas, all number calling was in place by the 1960s”: http://books.google.com/books?id=b2mMzS0hCkAC&lpg=PA33&ots=kK-PDinWiS&dq=%22all-number%20calling%22&pg=PA33#v=onepage&q=%22all-number%20calling%22&f=false
So a 1970 ad with a 7-digit number does seem reasonable.
July 28, 2010 at 3:43 pm |
This is what I don’t understand about New Yorkers (bohemian village people) complaining about genefrication. Why would you be against the Luxe apartment Atrium and keep the seedy Greenwhich Hotel with its drugs and filth. Sounds like a cop out to justify being unaccountable as a human being living in a society. Start policing yourselves and quit complaining againt people who are working and spending their money.
July 30, 2010 at 1:55 pm |
In re: seven-digit telephone numbers. This is purely anecdotal: In the early ’60s when I was a kid, my family’s phone number was RO7-0338 (Rockwell-7). By 1970 when I was in high school, the Rockwell part of our number already was quaint terminology and we routinely used the numerals associated with “R” and “O.”
June 9, 2011 at 4:36 am |
What I remember about all those “trick hotels” all over the city was the stiff little towels and tiny bars of soap, sinks in the corner next to the bed…amazing the sheets always seemed clean to me