What Times Square looked like in 1911

That’s when it was still known as Longacre Square, though the name was officially changed in 1904 when The New York Times built its new headquarters there.

Looks so small-town, doesn’t it?

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9 Responses to “What Times Square looked like in 1911”

  1. Lady G. Says:

    Nice image! I was curious about Nora and Jack sign on the right and they were like the Sonny and Cher of the turn of the century. Nora Bayes and Jack Norworth. They may have been singing this song. 😀 Come Along my Mandy.

  2. wildnewyork Says:

    Wow, that’s cool, thanks for the linking it! Pop music wasn’t much better 110 years ago, was it?

    • Lady G. Says:

      LOL. I guess not. I think it’s cute and quaint. I see at the end of this video there is a CD out. That’s awesome. Buying 1910 music on CD is sort of…mind blowing. haha.

  3. ronfwnc Says:

    Bayes & Norworth’s biggest hit was “Shine On, Harvest Moon.” They had a remarkable number of hits, together and separately.

    Remarkable to see 4-story buildings were still in Time Square at that time. Great picture.

  4. Dewey Chaffee Says:

    This is awesome! As a performer myself, though, it makes me kinda sad that I never knew who they were until right now. It just goes to show, no matter how hard you strive and toil, time always moves on and forgets those before.

  5. The area known as “Upper Broadway” in 1911 | Ephemeral New York Says:

    […] photo from 1912 gives a clearer view of the same scene. Here’s a postcard that looks at the Times Building facing downtown in […]

  6. Jeff Laffel Says:

    They were wonderful. Maybe “cute” for our time, but they had melodies that stayed with you long after the song ended. Only problem I have listening to old tunes is the overt racism in many of them.

  7. Julian Says:

    Jack Norworth wrote the lyrics to Take Me Out to the Ball Game.

  8. A Christmas feast at Midtown’s new Hotel Pabst | Ephemeral New York Says:

    […] Run by the Pabst Brewing Company as part of a short-term effort to acquire hotels, the elegant hostelry at the upper reaches of the city’s theater district and lobster palaces was replaced by the New York Times‘ headquarters in 1904 (and Longacre Square became Times Square). […]

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