The mystery of the gilded glass booth outside Midtown’s St. Regis Hotel

It’s an eye-catching piece of street furniture: a booth made of glass, brass, and copper, with a door like a Romanesque arch and a capsule-shaped side compartments.

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This unusual sidewalk booth can be found under the awning at the East 55th Street entrance of the St. Regis Hotel.

Built on Fifth Avenue in 1904 by John Jacob Astor IV (the only son of the infamous Mrs. Astor), the Beaux-Arts St. Regis has long been one of Manhattan’s most luxurious hotels, heralded as “the new shrine of the millionaire” shortly after it opened by the New York Times. (Below in 1907)

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The purpose of this glass and metal booth seems clear—it’s an enclosed space for a doorman to wait for guests, something all hotels and attended apartment houses had and still have.

Architectural critics writing just after the hotel opened gave it the fancy name of “sentry box” rather than a doorman’s station—a hint that maybe it was more for security rather than assisting guests with heavy luggage.

But whatever it’s called, the design and shape intrigue me. A hotel as sumptuous and technologically advanced as the St. Regis—guests were pampered with air-cooled rooms and a private telephone in each suite—would definitely not build an ordinary-looking doorman booth. But what is it, exactly?

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According to a doorman I spoke to (who said it’s been in front of the entrance since the hotel’s early days), it’s probably a Gilded Age–era elevator, or an exact replica of an elevator passengers would find circa 1904. This explanation is based on years of elevator-savvy passersby pointing out what it is and explaining the different parts, delighted to talk about their trade.

It does have kind of a Willa Wonka and the Great Glass Elevator vibe. Still, the question remains as to why the hotel placed a fancy elevator outside the entrance.

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Was it to let potential guests know that the hotel was equipped with the latest in elevator mechanics? A clever way to repurpose one that broke down and couldn’t be used? It’s too heavy to be moved, the doorman told me, so it remains in place.

The St. Regis has another relic of a previous New York City, and I don’t mean the 1935 Maxfield Parrish mural at the King Cole Bar.

Look up above the 55th Street awning and you’ll see a copper sign that says “St. Regis Cab Call.” (Above photo shows the original sentry box and part of the cab call.)

Old-time taxi signs can still be spotted on apartment buildings and hotels, but I’ve never seen this kind of sign before—which I think let cab drivers in a pre-Uber era know how many people at the hotel were waiting for a ride.

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[Second image: MCNY, X2011.34.287; fifth photo: via Andrew Alpern]

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12 Responses to “The mystery of the gilded glass booth outside Midtown’s St. Regis Hotel”

  1. fmlondon Says:

    It is beautiful! I hope they never move it.

    • ephemeralnewyork Says:

      I don’t think they can; according to the doorman it weighs tons! So hopefully it’ll stay in place.

  2. andrewalpern Says:

    Here’s a photograph of the original marquee of the St. Regis with the sentry booth in evidence and the Cab Call sign too, plus in the background at the right the Gotham Hoel is under construction.

    • ephemeralnewyork Says:

      Hi Andrew, thanks for this photo, which I’m going to put into the post. It’s a wonderful find and really drives home just how old the sentry box is.

  3. steviejosouth Says:

    It feels like it could be an annex of The Time Machine in the Rod Taylor film of the same name. What an exquisite piece.

    • ephemeralnewyork Says:

      That’s a perfect description. It’s very steampunk too.

      • velovixen Says:

        It really gives new meaning to the phrase “time capsule.”

        It reminds me of elevators I’ve seen in older buildings in Paris and other French cities. 

        Perhaps it’s intended to tell newly arrived guests, hey, if our doorman is in such a fancy space, imagine what your room will be like.

      • ephemeralnewyork Says:

        I was hoping to find some personal tie between John Jacob Astor and the elevator. Apparently he had an engineer’s mind, and he patented several inventions. He also wrote a sci-fi novel about space travel. Perhaps he liked the look of this time capsule-like elevator. If so, I haven’t uncovered any evidence though!

  4. Jimmy Sheehy Says:

    I’ve worked at the St.Regis for 32years and recently retired. The cab call was used originally as a way for horse and carriage drivers to park a block or two away when the Astors were holding one of their famous Ball on the St.Regis roof ( grand ballroom) they would be given a number much like a coat check guest and driver would each get the number and when guests were leaving the doorman would put up their particular number signaling the driver to pick up his guests!!

    • ephemeralnewyork Says:

      Thanks Jimmy, I had no idea! But it makes sense that the Astors would not want a crowd of horses (and associated smells and waste) gathered around the entrance of their new luxury hotel.

  5. Tom B Says:

    My first trip to NYC, 1978 St Regis Hotel. As I drove up in my car the first impression was the Sentry Box. The King Cole Mural back then was in the old restaurant location, not in the bar. I still have a King Cole post card. All the furnishings seen better times. Shortly after, a complete refurbishing was done, changing everything. I think Dorothy Draper did the new furnishings.

    • ephemeralnewyork Says:

      I love that you noticed the sentry box right away—I wish you had a postcard of that, I’d love to see it in the 1970s.

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