Herald Square in the 1950s and today

“One of the most popular shopping centers in the world” proclaims the back of this 1950s-era postcard.

It’s a nice look back at what would still be considered Herald Square’s department store glory days, before its decline into a more low-rent district.

There’s Gimbels, defunct since the 1980s, and Macy’s next door. Far off  on the right is the sign for the Hotel McAlpin, the largest hotel in the world when it opened in 1912.

On the right is the Hotel Martinique. Once a stately place to rent a room when Herald Square was the city’s theater district, it would become a disgusting welfare hotel in the 1970s and 1980s.

Herald Square today is spruced up, with a Bloomberg-era pedestrian plaza in front of the cleaned up Radisson Martinique.

Gimbels’ old building is covered in glass. Macy’s remains, of course, as does the McAlpin, now apartments.