New York’s wonderful old-school pizza signs

With pizza gone high-end and foodie these days, it’s time to pay homage to the classic corner pizza parlor and pizzeria restaurant, where a slice of cheese generally costs the same as a subway ride and the store signage screams no-frills 1970s.


Royal Pizza has been feeding pies on Third Avenue and 39th Street since 1973. This privilege sign looks like it hasn’t been changed in decades.


With its wonderful pink and blue neon sign (decorated with illustrations of Venetian gondoliers!), V&T Pizzeria has been slicing pies since 1945.


I don’t know the age of Steve’s Pizza, in the Financial District. But this is classic New York corner pizza signage.


Sam’s, on Court Street in Brooklyn, goes all the way back to 1930. In an otherwise good review, New York describes it as looking like a set from The Sopranos and having “the faint smell of a 1970s basement.”

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6 Responses to “New York’s wonderful old-school pizza signs”

  1. realeyezlife Says:

    i grew up 2 blocks away from v&t…the pizza is alright…the best one was pizzatown on 112th & Broadway…the very best…they closed in the late 70s😦

  2. ephemeralnewyork Says:

    I still miss Ray’s on Sixth and 11th.

  3. Cormac Looney Says:

    Reblogged this on Cormac Looney.

  4. manhattan resident Says:

    To me, the absolute best pizza is Patsy’s on 117th and 1st Avenue.

  5. Chip Says:

    My favorite pizza signage is Stella’s on 9th Avenue, just north of 17th. Classic flashing neon in pink and green!

  6. DmR Says:

    I remember V&T from when my brother went to Columbia back in the 70s. Glad to see it’s still around!

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