They’re an endangered species, these 1960s and 1970s store signs, with their old-school cursive lettering and often sporting a kaleidoscope of colors.
The sign for Murray’s Sturgeon Shop is a gorgeous example.
Short, sweet, and stylized, the sign looks very 1960s, though Murray’s has been in the smoked fish business on Broadway and 89th Street since 1946.
The Weinstein & Holtzman Hardware sign bursts with magnificent color on Park Row near City Hall. They’ve been selling paint and tools sine 1920.
Hardware stores all over New York have some wonderful vintage signs.
I can’t find any information on when Truemart Discount Fabrics, on Seventh Avenue and 25th Street, opened.
But that old-school sign! It’s a relic of lower Seventh Avenue’s low-rent past, influenced by the Fashion Institute of Technology across the street.
The sign for Anthony Liquors, Inc. on Spring Street in Nolita isn’t splashy, but the typeface is unique. I wonder if other store signs in what once was Little Italy had the same type.
I’ve always liked the sturdy, simple sign for John’s Shoe Repair on Irving Place, and the confident line underscoring the name John, done in script.
I hope they can keep going in a city that doesn’t have much use for neighborhood shoe repair places.