The old-school soda sign of a Brooklyn grocery

As mom and pop delis and luncheonettes disappear from the five boroughs, so do the wonderful “privilege” signs affixed to them.


But one continues to hang on in Brooklyn at the leafy, brownstone-beautiful corner of Lafayette Avenue and Cumberland Street.

Lafayettecumberlandcokesigncornr“Lafayete” Grocery & Dairy is a bodega that maintains a vintage Coca-Cola sign.

There’s no word on exactly how old the sign is, but oddly, it was spelled correctly back in 2009 before the place underwent a renovation.

Much older signage can be seen on facade of the building, which likely went up in the 1870s (and once served as home base of the New Diamond Point Pen Company): the names Lafayette and what looks like Cumberland carved in the corner.


These corner-cut street signs can be seen all over New York’s oldest neighborhoods.

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6 Responses to “The old-school soda sign of a Brooklyn grocery”

  1. Penelope Bianchi Says:

    This is the greatest blog! Fascinating!!!!

  2. ephemeralnewyork Says:

    Thank you–it helps to have engaged and thoughtful readers!

  3. velvethead Says:

    I believe the conversation during the renovation went something like this,
    “Hey, where did that ‘T’ go?”
    ” What ‘T’? I didn’t see no ‘T”.

  4. Andrew Rankin Says:

    What a great blog – thanks for sharing your words and images.

  5. ephemeralnewyork Says:

    Thank you!

  6. A Yorkville deli’s wonderful vintage soda sign | Ephemeral New York Says:

    […] can see more disappearing privilege signs here and read about their history in David Dunlap’s excellent 2014 New York Times piece on these […]

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