This one is pretty tricky to spot, as the old-school red and white sign blends in with the new sign below and the similarly colored building.
But look at the 7Up and Coca Cola logos—beauties! They were spotted on the corner of Hester Street and the Bowery. Anyone want to wager a guess as to the decade the sign went up?
An Ephemeral reader tipped me off to this torn and tattered deli awning and very weathered vintage grocery sign underneath on Manhattan Avenue and 116th Street. Thanks, I. A.
More vintage Coca-Cola signage on city storefronts can be found here.