You can’t miss this slice of the old-school city at Delancey and Allen Streets: a colorful ad for a fabric emporium launched in 1910 by a Polish immigrant pushcart peddler selling rags.
Beckenstein’s Orchard Street home is apparently closed; the business relocated over to 32 West 20th Street. Luckily the sign remains.
Tags: Beckenstein fabric, Beckenstein Orchard Street, faded ads New York City, Lower East Side faded ads, Lower East Side immigrants, Pushcart Peddler Lower East Side, S. Beckenstein
Ephemeral New York 
August 15, 2013 at 5:40 pm |
[…] Ghost signage on Delancey (Ephemeral New York) […]
August 16, 2013 at 8:27 am |
Knowing that my mother (age 92) grew up around here, I sent her this link, asking her if she remembered the sign. This was the reply I got:
of course i remember that sign. i saw it everyday for years. the original shop was at 130 orchard st 2 bldgs away from our relative jack rubin’s dance studio at 134 orchard where my mother visited her cousin every day for coffee. we came around every time asking “is my mother here” ? how could i forget. the store had the most magniicient bolts of fabric i ever saw. the place was cavernous. thanx for the memory. mom
August 20, 2013 at 2:13 pm |
That was my great grandfathers store. Sam Beckenstein…
August 20, 2013 at 2:40 pm
Must be sweet to see, right?